Toys are an essential part of a child’s growth, bringing them joy and helping them develop their mind, body and social skills. The toy market has grown rapidly in recent years, thanks to people’s rising standards of living. But with the market so competitive, how do you sell more toys?
You must have a toy marketing strategy to keep customers coming back and to get new customers in the door. This article will give you some practical strategies to help you sell more toys.
Table of Contents
- Partner with Quality Toy Suppliers
- Offer Personalized Gift Wrapping
- Quality After-sales Service
- Build Your Own Website
- Partner with Influencers to Promote Your Toys
- Email Marketing
- Create In-store Events
- Participate in Charitable Causes
- Run Holiday Promotions
- Host Themed Events
- Partner with Local Schools And Educational Organizations
- Be Committed to Product Innovation
- Tiktok
Partner with Quality Toy Suppliers
Working with quality toy suppliers can bring a lot of benefits to your toy store. This can help you significantly increase sales and profits. First, you can get a wide variety of toys, games and puzzles to meet the needs of your customers and get more people in the door. Second, the exclusive promotions and discounts offered by the toy suppliers will allow you to stock at a lower cost and bring people in the door at a more competitive price, which will increase your sales and profits.
Offer Personalized Gift Wrapping
Offering personalized gift wrapping is a powerful tool to help you sell more toys and make more money. It provides a convenient and unique shopping experience for your customers, enhances your store’s image and gets more people in the door. By offering a variety of wrapping designs, personalized messages and convenient service, you can get people to make impulse buys, increase the average sale and get them to buy more toys to give as gifts. Offering personalized gift wrapping will enhance your reputation and make you more competitive, bring more people in the door, and increase customer satisfaction and loyalty.
Quality After-sales Service
Quality after-sales service can remove the fear your customers have, make them happy, and build your brand, getting more people in the door. By offering a 7-day no questions asked refund, product maintenance and free pick-up, you can remove the risk for your customers, increase the chance they’ll buy from you again, and get them to tell their friends, getting more people in the door.
Build Your Own Website
The Internet has changed how people shop. More and more people are using the Internet to find information, compare prices and make buying decisions, especially when it comes to toys. Therefore, building a website that is easy to use and looks good on mobile devices is a key strategy to help you sell more toys and make more money.
A great website will not only allow you to show your toys to people in other states, break the geographical barriers and expand your market, it will also make your brand look better, make people trust you more and improve your brand reputation.
Partner with Influencers to Promote Your Toys
In today’s social media world, partnering with powerful influencers is a great way to help you sell more toys and make more money. Influencers have a large following and a strong influence, which can help you reach the people you want to reach and make more people aware of your brand and the toys you sell.
The key to making this work is to pick the right influencer. You want to make sure the influencer you choose to work with is someone who is a good fit for the people you want to reach and who is genuinely interested in toys. For example, look for influencers who are in the toy, kid, parenting or leisure space, so you know their fans are interested in toy products.
Email Marketing
Email marketing is a way to reach the people you want to reach and make them aware of your brand and the toys you sell. By sending people personalized and timely emails, you can build a loyal customer base and get people to buy from you again.
Here are some email marketing tactics that work:
- Automated welcome emails: When someone joins your email list, send them an automated welcome email thanking them and offering them a discount to get them to buy from you.
- Precise content: Send people content they’re interested in based on what they’ve bought from you, what they’ve looked at and any other data you have on them. This will make them open your emails and click on them.
- Holiday marketing: Send out emails before holidays like Christmas, Children’s Day, etc. to promote toys that fit the theme of the holiday and catch people at the height of their holiday buying.
- Personalized Recommendation: Use data to recommend products to people based on what they’ve bought from you and get them to buy more.
- Interaction and Feedback: Include interactive elements in your emails that ask people questions or get them to review your products to collect feedback and make your products and services better.
Example: A toy store in California ran an email marketing campaign for one month leading up to Christmas. During the campaign, the toy store sent out one email every week to people on their list about the latest Christmas toys. The emails included pictures, videos, details and discounts. They were personalized with recommendations based on what the people had bought from the store. In the end, the campaign worked really well. The toy store saw a 21% increase in sales during the Christmas period compared to the previous year.
Create In-store Events
Hosting fun in-store events is a good way to get people in the door and buy more toys and make them more aware of your brand. By planning activities that people will enjoy, you can give them a fun experience they’ll remember and build a good relationship with them.
Participate in Charitable Causes
Work with children and toy related charities. For example, donate toys to hospitals, schools or orphanages. This will show you are a good company, make people like you more, make more people aware of your brand and get them to buy from you.
Run Holiday Promotions
Holidays are the best time to sell toys and make money. You need to run promotions that make sense for your store. In addition to the traditional “everything is on sale” promotion, there are some more creative things you can do to get people to buy from you.
First, use visual marketing to get people in the door. Put a big “sale” sign in your window. Even if you’re not putting everything on sale, putting the sign up will make people come in and buy non-sale items. Second, offer free shipping. If people buy something that’s out of stock or you don’t have enough of, offer to ship it to them for free. This will keep them from losing interest waiting for you to ship it to them. This is especially important during the holidays when people are buying a lot of stuff and you’re out of stock on a lot of things.
In addition to those ideas, you can try a few more creative things to get people to buy from you.
- Themed promotions: Have sales that go with specific holidays or events, like Halloween or Christmas, to get people in the door.
- Double points: Offer double points in your customer loyalty program when people shop with you during special times like the holidays to get them to buy more and be more loyal to you.
Host Themed Events
Have events that are themed around things like superhero boot camps or princess costume parties. Have characters like Spider-Man, Captain America or Snow White come to the store so kids can have an experience they’ll never forget. Also, when you have themed events, people will stay in the store longer, and when they stay longer, they buy more. Also, when you have themed events, people will learn new skills, like how to put a toy together, how to do a craft or how to do some programming, which will make them want to stay in the store longer.
Partner with Local Schools And Educational Organizations
Working with local schools and educational organizations is a great way to grow your toy business. You can use the schools and educational organizations to promote your brand and products to the students, parents and people in the community. For example, you could partner with a local school to do a toy show or a parent/child event, so the students and parents learn about your brand and products while having fun with your toys. By working with the schools and educational organizations, you can learn more about the kinds of toys kids in different age groups need, so you can develop the right toys to sell to them.
Be Committed to Product Innovation
Making new and different toys is a good way to sell more toys. You want to make toys that are new and different so people will look at them and want to buy them. You can make new and different toys in all sorts of ways, like what the toy does, how it looks, the theme of the toy, the materials it’s made from and so on.
Tiktok
By posting creative short videos on Tiktok, you can effectively reach the people you want to reach and make more people aware of your brand and the toys you sell.
Unboxing test: Use unboxing videos to show the unique features and what the toys look like to get people’s attention and make them curious.
Funny videos: Make funny, creative and interesting videos that are humorous and exaggerated to get people to feel something, laugh and share.
Hot Spot Tracking: Keep up with what’s hot on TikTok and the challenges people are doing. Then make videos that include the features of the toy to draw people in.
Scene Marketing: Create a big scene that is visually appealing and will get people to watch. For example, you could make a video of 100 bubble guns all going off at the same time. It would be visually appealing and shocking, and people would watch it and share it.
Post things people like and want to read about to reach the people you want to reach. Use Facebook’s chat feature to answer people’s questions and help them fast. And use Facebook’s paid advertising to get people to come to your store or buy stuff from you.
83% of people who use Pinterest have bought something they saw on the site. All you need to do is put up nice pictures of your toys and use the right words and location tags so people can find them. Also, you can make topic tags for different things like “Children’s Day Gifts,” “Birthday Gifts,” “Educational Toys,” etc., so people who are interested in toys will find your stuff.
Conclusion
To succeed in a competitive market, you must be customer-centric and develop and implement effective strategies to sell more and make more money.
First, you need to sell a lot of different stuff and sell it to the right people. You need to offer toys in different price ranges for people of different ages, genders and interests, and you need to use the data you have on them, like what they’ve bought from you and what they’ve looked at on your site, to recommend stuff to them.
Second, you need to sell your stuff both online and in a store. People want to touch and feel stuff in the store, and they want to shop online when it’s more convenient for them. You can use social media and email to get people to shop online and in the store.
In addition, you need to use data to run your store and make people happy. You can use data to see what people are buying, what they’re not buying, and what you should recommend to them to make them happy and make you more money.
Finally, you need to make cool stuff and make people happy. You need to sell stuff that’s different and cool, and you need to make it easy for people to buy stuff from you and then take care of them after they buy it to make them happy and make them buy from you again.
In short, to make more money, you need to focus on customers, sell a lot of different stuff and sell it to the right people, sell it online and in the store, use data to run your store, make cool stuff and make people happy.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
