In today’s fast-paced toy industry, staying ahead of the curve is crucial. Are you struggling to find new and innovative toys that capture market trends? Do you find it challenging to keep up with the rapidly evolving demands of consumers and ensure your inventory aligns with future market needs?
You’re not alone. Many businesses face the same dilemma, grappling with the pressure to discover the next big trend while managing the risk of falling behind. The market is flooded with countless products, making it tough to identify those that will resonate with your audience and drive sales.
But don’t worry, there’s a solution. Attending the top toy trade shows around the globe can be a game-changer. These events offer unparalleled opportunities to explore new products, connect with industry leaders, and gain insights into emerging trends. From the colossal Spielwarenmesse in Germany to the dynamic China Toy Expo in Shanghai, these trade shows are your gateway to discovering the toys that will shape the future. Dive into our comprehensive guide to these essential events and ensure your business is well-prepared for the evolving toy market.
Table of Contents
- Spielwarenmesse
- New York Toy Fair
- Hong Kong Toys & Games Fair
- China Toy Expo
- Toy & Edu China
- Canton Fair
- The Toy Fair UK
- Australian Toy Hobby and Licensing Fair
- Tokyo Toy Show
- Kids Russia
1. Spielwarenmesse
Fair Dates: January 28 – February 1, 2025
Address: Spielwarenmesse eG. Herderstraße 7 90427 Nürnberg
Exhibition Area: 170,000 m²
Website: https://www.spielwarenmesse.de/
Contact: +49 911 99813 or info@spielwarenmesse.de
The Spielwarenmesse, held every year in Nuremberg, Germany, is the biggest and most important toy fair in the world. With over 2,800 exhibitors from 68 countries and 70,000 visitors from around the world, it’s where you see all the toys, including technical toys, school supplies and outdoor toys. Because it’s so big and so professional, it’s an important place to market your toys and meet with your industry. It’s also where you’ll learn about what’s going on in the toy industry. The 2025 show will be bigger with an additional hall that focuses on baby and lifestyle products. If you’re in the toy business, you need to be at Spielwarenmesse.
2. New York Toy Fair
Fair Dates: March 1 – March 4, 2025
Address: 1375 Broadway #1001, New York, NY 10018
Exhibition Area: 25,000 m²
Website: https://toyfairny.com/
Contact: +1 774 247 4065 or toyfairpress@gmail.com
The New York Toy Fair, a.k.a. the North American International Toy Fair, is the biggest and most important toy trade show in the United States. It’s held March 1-4, 2025 at the Jacob K. Javits Convention Center. Over 30,000 toy professionals from around the world attend. The show has over 25,000 square meters of exhibit space. You can see all the toys there, including action figures, arts & crafts, educational toys, and tech toys. It’s also a great place to network, learn and launch new products. If you want to sell toys in the United States, you need to be at the New York Toy Fair.
3. Hong Kong Toys & Games Fair
Fair Dates: January 6 – January 9, 2025
Address: Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong
Exhibition Area: 57,000 m²
Website: https://www.hktdc.com/event/hktoyfair/
Contact: +852 1830 668 or exhibitions@hktdc.org
The Hong Kong Toys & Games Fair is the biggest toy fair in Asia and the second biggest in the world. It’s held annually at the Hong Kong Convention and Exhibition Centre. They have around 2,500-2,600 exhibitors from over 35 countries showing everything from traditional toys to high-tech games. They have different sections of the show like Smart-Tech Toys and Eco-friendly Toys. They are using a hybrid EXHIBITION+ model to help you network better. The show runs at the same time as the Hong Kong Baby Products Fair and the Hong Kong International Stationery & School Supplies Fair. This is the big show for manufacturers, exporters and buyers to come together and see what’s happening in the global toy market.
4. China Toy Expo
Fair Dates: October 15 – October 17, 2025
Address: 2345 Longyang Road, Pudong, Shanghai, 201204 China
Exhibition Area: 220,000 m²
Website: http://china-toy-expo.com/
Contact: +86 10 68293676 or sam_jia@tjpa-china.org
The China Toy Expo (CTE) is Asia’s largest toy exhibition, held annually in Shanghai since 2002. Organized by the China Toy and Baby Products Association, it covers 220,000 square meters and features over 2,500 exhibitors and 4,500 brands. The expo showcases a wide range of toys, raw materials, packaging equipment, and services, attracting 100,000 professional buyers globally. It serves as a crucial platform for international brands to enter the Chinese market and for local governments and leading export enterprises to showcase their products.
5. Toy & Edu China
Fair Dates: April 7 – April 9, 2025
Address: Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China
Exhibition Area: 130,000 m²
Website: https://shenzhen-international-toy-and-hobby-fair.hk.messefrankfurt.com/
Contact: +852 2230 9237 or Toy@hongkong.messefrankfurt.com
Toy & Edu China is the big annual toy and educational products trade fair in South China. It’s held at the Shenzhen World Exhibition and Convention Center. They show all the toys, games and educational products, including STEAM toys. They have over 1,400 exhibitors and more than 70,000 visitors. This is the show for people in the toy business to see what’s new and exciting in the global market. It’s held at the same time as Baby & Stroller China and Licensing China. It’s a great place to do business and to learn about the Chinese toy market.
6. Canton Fair
Fair Dates: May 1 – May 5, 2025
October 31 – November 4, 2025
Address: 380, Yuejiang Zhong Lu Road, Hai Zhu, Guangzhou City, China
Exhibition Area: 63,500 m²
Website: https://cief.cantonfair.org.cn/
Contact: +86 4000 888 999 or info@cantonfair.org.cn
The Canton Fair (China Import and Export Fair) is the big international trade show in China. It’s held in Guangzhou. They have multiple phases of the show and Phase 3 is where you’ll find the toys and baby products. They have all the toys there from electronic toys to sport toys to plush toys to wooden toys. All the big buyers from around the world come to this show. It’s a great place to network, learn and do business. If you’re in the toy business and you want to see what’s new in the world and meet with Chinese toy manufacturers, you need to be at this show.
7. The Toy Fair UK
Fair Dates: January 21 – January 23, 2025
Address: Olympia London Hammersmith Rd London W14 8UX, United Kingdom
Exhibition Area: 43,593 m²
Website: https://www.toyfair.co.uk/
Contact: +44 20 7701 7127 or toyfair@retailpr.co
The Toy Fair UK is the biggest toy, game and hobby trade show in the United Kingdom. It’s held at the end of January at Olympia London. It’s been put on by the British Toy & Hobby Association since 1954. They have over 260 exhibitors that show thousands of products from all the big companies and the little startups. All the retailers, buyers and media come to the show. You can do a lot of business and networking at this show. They also have the Toy Industry Awards and Influencer Day. If you’re in the toy business, this is the show where you need to be to see what’s new and exciting in the United Kingdom.
8. Australian Toy Hobby and Licensing Fair
Fair Dates: March 2 – March 5, 2025
Address: 1 Convention Centre Pl, South Wharf VIC 3006
Exhibition Area: 43,593 m²
Website: https://austoy.com.au/
Contact: toyfair@austoy.com.au
The Australian Toy Hobby and Licensing Fair is the big toy trade show in Australia. It’s held every year in Melbourne. They have over 180 exhibitors, including all the big companies like LEGO Australia, Hasbro Pacific and Spin Master. They show all the toys, including educational toys, outdoor toys, licensed product and hobby items. This show is only open to people in the toy business. You can do a lot of business and learn about what’s new and exciting in the Australian toy market. They have a Gala Dinner, media coverage and educational sessions at the ATA Learning hub. If you’re in the toy business, you need to be at this show.
9. Tokyo Toy Show
Fair Dates: Undecided
Address: 3-21-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
Exhibition Area: 50,000 m²
Website: https://www.toys.or.jp/toyshow/
Contact: toyshow2025@toys.or.jp
The Tokyo Toy Show is the big toy trade show in Japan. It’s held every year at Tokyo Big Sight. It’s held in June or July. It’s the place to see what’s new and exciting in the world of toys, games and collectibles from Japan and from all over the world. They have all the big companies and the little guys. Japan is known for its traditional toys and its high tech toys. They also have the World of Toys Pavilion where you can see what’s happening in the global toy market. This is the show where the trends are set. If you’re in the toy business, you need to be at the Tokyo Toy Show.
10. Kids Russia
Fair Dates: March 18 – March 20, 2025
Address: Crocus-Expo IEC, Krasnogorsk, 65-66 km Moscow Ring Road ,Russia
Exhibition Area: 10,000 m²
Website: https://kidsrussia.ru/
Contact: +7 495 258 8032 or info@kidsrussia.ru
Kids Russia is the big trade show for children’s products in Russia. It’s held every year in Moscow. It’s March 18-20, 2025 at the Crocus Expo International Exhibition Center. They have about 10,000 square meters of exhibit space and over 11,000 people attend. They show all the products for kids, including toys, baby products, educational materials, and outdoor equipment. This is the show where you can do business with Russian and international companies. They have over 250 exhibitors from 13 countries. This is the place where you can network and sell your products in the fast-growing toy industry in Eastern Europe.
In short, if you’re in the toy business and you want to stay ahead, you need to attend these top international toy trade shows. From the prestigious Spielwarenmesse in Germany to the dynamic China Toy Expo in Shanghai, each event offers unique opportunities to spot trends, meet industry leaders, and improve your product mix. If you want to be the first to know the hot new market trends, if you want to expand your network, if you want to find products nobody else has, you need to go to these shows. Take advantage of these opportunities to make sure your business stays on the cutting edge of the toy market and keeps up with the ever-changing tastes of your customers.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
