When it comes to wooden toys, sustainability and classic design are everything, making them a favorite for parents and teachers. Brands like PlanToys, Melissa & Doug, and Hape are leading the pack when it comes to eco-friendly practices and high-quality craftsmanship. As a wholesaler, adding these wooden toy brands to your product line is a great way to capitalize on the growing demand for sustainable, long-lasting toys. Their strong reputations, combined with the increasing global emphasis on green products, can help you stay ahead in the market, whether you’re selling to giant retailers or small boutique stores.
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Founded: 1938
Employees: 1000+
Location: New York, USA
Main Products: Push Pull Toys, Wooden Puzzles, Track Set
Website: https://www.habausa.com/
About: HABA defines itself as an “Inventor for inquisitive minds,” focusing on creating engaging and educational toys for children. The company emphasizes sustainability and quality in its manufacturing processes, primarily using wood as a core material. Over the years, HABA has received numerous awards for its toys, including the Best Children’s Game of the Year and the Toy Innovation Award.
Founded: 1986
Employees: 2000+
Location: Muecke, Hesse, Germany
Main Products: Wooden Building Toys, Puzzles, Musical Instruments
Website: https://toys.hape.com/
About: Hape, a global leader in eco-friendly educational toys, generates over €100 million annually, operating in more than 50 countries. With FSC-certified wooden products, their Ningbo, China facility meets stringent environmental standards. Hape performs over 100 quality control tests, ensuring product safety. They partner with major brands like IKEA, offering both OEM and ODM services.
Founded: 1962
Employees: 94
Location: Thailand
Main Products: https://www.plantoys.com/
Website: Role-play Sets, Musical Instruments, Wooden Puzzles
About: PlanToys® specializes in eco-friendly wooden toys made from sustainable rubberwood. With over 25 million toys sold in 70 countries, they prioritize quality, safety, and environmental responsibility. PlanToys holds certifications such as ISO 9001 and ISO 14001, and their toys are recognized with prestigious awards like the Parents’ Choice Award for their educational value.
Founded: 2006
Employees: 200
Location: Connecticut, United States
Main Products: Wooden Blocks
Website: https://tegu.com/
About: Tegu, a leader in sustainable toys, produces innovative wooden building blocks, including Tegu Starter Sets and Magnetic Blocks. With annual sales between $10-20 million, Tegu is renowned for its eco-friendly practices and social responsibility, including job creation in Honduras and reforestation efforts. The company ensures high quality through stringent manufacturing processes and product certifications.
Founded: 1930
Employees: 800+
Location: New York, U.S
Main Products: Puzzles, Shape Sorters, Wooden Blocks, Wooden Playsets
Website: https://www.fisherpricetoy.com/
About: Fisher-Price, a subsidiary of Mattel, Inc., is a global leader in infant and preschool toys, contributing significantly to Mattel’s $5.4 billion net sales in 2022. The company focuses on child development, producing durable and innovative toys, including certified educational products like the Laugh & Learn series. Fisher-Price ensures high standards through rigorous factory audits, maintaining its commitment to quality and safety.
Founded: 1988
Employees: 37,640
Location: Connecticut, United States
Main Products: Latches Board, Construction Site, Stacking Train
Website: https://www.melissaanddoug.com/
About: Melissa & Doug, a leader in the wooden toy industry, generates over $400 million annually. Known for their safe, high-quality, and developmentally focused products, their toys meet international safety standards. Acquired by Spin Master in 2023 for $950 million, the company continues to inspire creativity and open-ended play, while emphasizing sustainability.
Founded: 1993
Employees: 50+
Location: United Kingdom
Main Products: Dollhouses, Play Kitchens, Cars, Garages, Roleplay Sets
Website: https://letoyvan.com/
About: Le Toy Van is a British family-run company known for designing high-quality wooden toys. Founded by Georges Le Van, the brand emphasizes craftsmanship, sustainability, and ethical manufacturing. Their award-winning toys, designed in the UK, cater to children aged 12 months and up, sparking imagination and promoting eco-friendly practices. Products are sold in over 50 countries worldwide.
Founded: 1968
Employees: 300+
Location: Texas, United States.
Main Products: Dollhouses, Play Kitchens, Outdoor Play Equipment
Website: https://www.kidkraft.com/
About: KidKraft, a global leader in the toy industry, sells award-winning products in over 90 countries, including dollhouses, play kitchens, and outdoor playsets. With a focus on sustainability, the company uses eco-friendly materials and ensures product quality through rigorous certifications and factory audits. KidKraft’s partnerships with major retailers like Amazon and Walmart drive its $200M+ annual revenue.
Founded: 1924
Employees: 500+
Location: United States
Main Products: Animal Figures, Blocks and Puzzles, Push Along Toys
Website: https://tomy.com/
About: Tomy International, founded in 1924 and headquartered in Oak Brook, Illinois, generates around $202.3 million annually. The company excels in producing innovative, high-quality toys across various categories, including action figures, vehicles, and wooden toys. With a commitment to safety and sustainability, Tomy partners with major retailers like Walmart and Amazon, delivering products certified for quality and safety. Their mission is to bring joy to children and families worldwide.
Founded: 1979
Employees: 40
Location: Middlebury, Vermont
Main Products: NameTrains, Game Sets, Rattles and Teethers
Website: https://www.maplelandmark.com/
About: Maple Landmark, based in Middlebury, Vermont, excels in producing over 1,000 eco-friendly wooden toys. Sourcing lumber from local mills, the company emphasizes sustainability and safety, recording $5 million in annual sales with 10% from international markets. Their toys, popular for their educational value, meet rigorous safety standards and are available in over 15 countries.
Founded: 2004
Employees: Unknown
Location: USA
Main Products: Wooden Building Blocks, Wooden Baby Rattles, Push and Pull Toys
Website: https://www.ourgreenhouse.com/
About: Our Green House specializes in eco-friendly wooden toys, including puzzles, blocks, and figurines, crafted from organic, non-toxic materials. Generating $10 million in annual sales, with 60% from international markets, their growth is driven by a 15% year-on-year increase. They serve boutique stores and major retailers like Whole Foods, emphasizing sustainability and quality.
Founded: 2011
Employees: Unknown
Location: USA
Main Products: Montessori Inspired Toys, Rattles
Website: https://bannortoys.com/
About: Bannor Toys, based in Madrid, Iowa, specializes in handcrafted Montessori and educational wooden toys. Committed to safety and sustainability, they use all-natural woods finished with organic flaxseed oil. With a focus on eco-friendly practices and local sourcing, they serve boutique retailers and specialty stores. Established in 2013, Bannor Toys has expanded its product line and online presence, offering personalized options and innovative designs.
Founded: 2010
Employees: Less 10
Location: England
Main Products: Lay Figures, Puzzles, Stacking Toys
Website: https://www.tenderleaftoys.com/
About: Tender Leaf Toys is a UK-based company specializing in eco-friendly wooden toys made from sustainable rubberwood. They export globally, meeting international safety standards such as EN71 and ASTM. With over 200 products, their ethically manufactured toys from Indonesia focus on education and creativity. The company regularly undergoes factory audits for environmental compliance and is recognized for its commitment to sustainability and craftsmanship.
Founded: 2018
Employees: 25
Location: Czech Republic
Main Products: Montessori Learning Tower, Play Sets
Website: https://www.elisdesign.cz/
About: Elis Design, established in 2018, is a Czech family company specializing in sustainable, Montessori-inspired wooden toys and furniture. Known for high-quality products like Montessori rainbow swings and Pikler triangles, they operate a modern facility near Litomyšl. Exporting to Europe, they won the “Sustainable E-shop” award in 2023. Their focus on eco-friendly practices and quality is evident in their expanding product line and market reach.
Founded: 2003
Employees: 10
Location: Denmark
Main Products: Dollhouses, Ride-On Cars, Baby Walkers
Website: https://www.moovershop.com/
About: Moover Toys, a Danish company renowned for its innovative and eco-friendly wooden toys, emphasizes craftsmanship and sustainability. Specializing in ride-ons, doll prams, trucks, and building kits, Moover’s products promote motor skills and imaginative play. With an estimated $3 million in annual sales, the company exports to Europe, the U.S., and Asia. Moover uses FSC-certified wood and adheres to EU safety standards, boasting a reputation for quality and sustainability.
Founded: 1972
Employees: 50
Location: Denmark
Main Products: Balance Board, Parking Garage, Play Food
Website: https://flexaworld.com/
About: Flexa, a leading Danish brand, excels in creating eco-friendly wooden toys and children’s furniture. With an annual revenue of approximately €50 million, Flexa exports to over 40 countries, including Germany, the UK, and China. Known for its sustainable materials and high-quality design, Flexa emphasizes functionality, safety, and development, serving high-end retailers and online platforms like Amazon.
Founded: 1993
Employees: 15
Location: Sweden
Main Products: Wooden Games, Building Blocks, Wooden Vehicles
Website: https://www.jabadabado.com/
About: Jabadabado, part of Bare Collective, specializes in high-quality, sustainable wooden toys. They offer a diverse range of products including educational toys, play furniture, and activity sets. With annual sales around $20 million, Jabadabado exports to over 30 countries. The company’s commitment to safety and environmental friendliness is reflected in their use of natural materials and rigorous product certifications.
Founded: 2015
Employees: Less 10
Location: Spain
Main Products: Treasure Baskets, Nins
Website: https://www.grapat.eu/
About: Grapat, founded by Casiana and Jordi, creates handcrafted wooden toys that nurture creativity and imagination. With an annual sales range of €3-5 million, Grapat exports to over 30 countries, including Europe, North America, and Australia. Their product line includes versatile wooden building blocks and sensory toys, all made from sustainably sourced wood and finished with non-toxic, water-based dyes. Emphasizing eco-friendly practices, Grapat’s toys adhere to Waldorf principles, promoting unstructured, imaginative play.
Founded: 2004
Employees: 25-40
Location: Spain
Main Products: Balance Games, Symbolic Play Toy, Mini Wooden World
Website: https://londji.com/
About: Londji, headquartered in Barcelona with a manufacturing facility in Pla de l’Estany, Girona, Spain, is a leading wooden toy manufacturer known for its commitment to sustainability and creativity. With over €10 million in annual sales, Londji exports to 30+ countries, offering vibrant, eco-friendly wooden puzzles, games, and art kits. Their products are crafted with ethical practices and rigorous quality standards, supported by a dedicated team and circular economy principles.
Founded: 1911
Employees: 20+
Location: France
Main Products: Pretend Play, Musical Instruments, Wooden Vehicle
Website: https://www.vilac.com/
About: Vilac, a distinguished French toy manufacturer, has been creating high-quality wooden toys for over a century. With annual sales exceeding €20 million, the company exports to over 50 countries. Vilac’s toys, made from sustainably sourced wood, include puzzles, cars, and musical instruments, known for their vibrant colors and durability. The company emphasizes eco-friendly practices and modern design, upholding a legacy of traditional craftsmanship.
Founded: 1970
Employees: 75
Location: France
Main Products: Walkers, Shape Sorters, Wooden Xylophones
Website: https://www.janod.com/
About: Janod, a leader in wooden toys, offers over 500 FSC™-certified products, ensuring safety and sustainability. Established in France, the company exports to 50+ countries and has annual sales exceeding €40 million. With around 75 employees, Janod is renowned for its high-quality, educational toys designed for children from 12 months to 9 years.
Founded: 2006
Employees: Less 10
Location: USA
Main Products: Push & Pull Toys, Activity Toys, Wooden Stacking Puzzles
Website: https://petitcollage.com/
About: Petit Collage, established in 2006, is a leader in eco-friendly toys, boasting $20 million in annual sales. The company offers a diverse range of sustainable toys, puzzles, and crafts. Known for its quality and design, Petit Collage exports globally, serving major retailers like Target and specialty stores. Their commitment to sustainability and product innovation has set a high standard in the toy industry.
Founded: 1989
Employees: 20+
Location: Germany
Main Products: Pull-Along Toys, Rainbow Wooden Toys, Stacking Tower
Website: https://ilp-germany.de/
About: ILP GmbH, based in Hamm, Germany, is a prominent player in the toy industry with annual sales of €15 million. Specializing in high-quality wooden toys under its brand hej LØNNE, the company exports 40% of its products to North America, Europe, and Asia. Known for innovative designs and sustainable practices, ILP GmbH serves major toy retailers and specialty stores worldwide.
Founded: 1907
Employees: 20+
Location: Germany
Main Products: Busy Board, Grabbing Toy, Pram Chain
Website: https://www.schmidtspiele.de/
About: Schmidt Spiele, established in 1907 and acquired by Good Time Holding GmbH in 1997, excels in board and wooden toys. Known for “Mensch ärgere Dich nicht” and Selecta brand, it emphasizes quality and sustainability. Exporting to 30+ countries, it boasts annual sales over €60 million. Schmidt Spiele prioritizes product safety and eco-friendly practices.
Founded: 1988
Employees: 10
Location: Germany
Main Products: Railway Tracks, Dollhouses, Play Kitchens
Website: https://www.leglerstore.com/
About: Legler, founded by Holger and Ingo Legler, transitioned from promotional products to wooden toys in 1995 and launched the “small foot” brand in 2002. Committed to sustainability, it holds FSC certification and exports 80% of its products, achieving over €100 million in annual sales. Known for quality and affordability, Legler focuses on innovation and awards in the toy industry.
Founded: 1981
Employees: 450
Location: Germany
Main Products: Vehicles, Musical Instruments, Role-Playing
Website: https://goki.eu/
About: Goki, a leading German wooden toy manufacturer, delivers over 20 million toys annually to 80+ countries. With annual sales of €30 million, they offer 2,000+ products, including goki, HEIMESS, and HOLZTIGER brands. Goki is dedicated to sustainability, using eco-friendly materials and maintaining rigorous safety standards, while also contributing to social causes like tree planting and educational projects.
Founded: 1943
Employees: 211,000
Location: Sweden
Main Products: Tool Set, Blocks, Train Set
Website: https://www.ikea.com/
About: IKEA, a global leader in home furnishings, extends its philosophy to wooden toys, including MULA and LILLABO series. Committed to sustainability, IKEA’s toys meet rigorous safety standards and are made from renewable materials. With a robust supply chain, IKEA exports these eco-friendly toys to numerous international markets, catering to families and educational institutions alike.
Founded: 2000
Employees: 400+
Location: USA
Main Products: Play Kits, Building Blocks, Color Sorting Activity
Website: https://lovevery.com/
About: Lovevery, a U.S.-based company, offers Montessori-inspired, stage-based play kits for children up to age 5. By 2022, they reached $100 million in annual revenue, exporting to markets like Europe, Canada, and Australia. Their products use FSC-certified wood and non-toxic finishes, passing rigorous safety tests. Lovevery prioritizes eco-friendly materials and quality, aligning toys with child developmental milestones.
Founded: 2011
Employees: 60+
Location: USA
Main Products: Woodlets Shape Sorter, Slicing Playset Sandwich, Activity Bricks
Website: https://www.addoplay.com/
About: Addo Play, a dynamic British toy company founded in 2015, specializes in high-quality wooden toys and has expanded globally. With over 60 employees and an estimated annual revenue of £20-30 million, they are committed to sustainability and ethical practices. Their manufacturing is independently audited (SMETA, BSCI, ICTI), ensuring high standards. They launched Addo Play USA LLC and a showroom in LA in 2024, selling in 50+ countries.
Founded: 1985
Employees: 260
Location: Poland
Main Products: Inlay Puzzles, Wooden Game, Sorting Toy
Website: https://www.trefl.com/
About: Trefl S.A., a family-owned toy company from Sopot, Poland, excels as one of Europe’s largest jigsaw puzzle manufacturers. Founded by Kazimierz Wierzbicki, Trefl now also offers board games and eco-friendly wooden toys. With annual sales exceeding €100 million, about 10% comes from wooden toys. They export to over 50 countries and ensure product safety with European certifications.
Founded: 2002
Employees: 180
Location: Spain
Main Products: Role-Play Toys, Educational Games, Stacking and Sorting
Website: https://www.eurekakids.com/
About: Eureka Kids, part of the Hape Group since 2022, is a leading European distributor of educational wooden toys. With over 200 stores across 14 countries and exports to 30+ nations, they report annual sales of approximately €20 million. Their product range includes certified wooden blocks, puzzles, and educational games, emphasizing safety, sustainability, and quality.
Founded: 1974
Employees: 500+
Location: UK
Main Products: Activity Cube, Vet Set, Toddle Truck
Website: https://www.elc.co.uk/
About: Early Learning Centre (ELC), based in Amersham, England, specializes in wooden toys for children aged 0-6 years. With annual sales over £50 million, ELC exports globally to Europe, North America, and Asia. Their product range includes educational blocks and puzzles, emphasizing safety and craftsmanship. Acquired by the Early Learning Group in 2016, ELC has strengthened its global reach and innovation.
Founded: 1884
Employees: 200+
Location: Sweden
Main Products: Railway Toys, Train Set, Construction Toys
Website: https://www.brio.us/
About: Brio, based in Malmö, Sweden, has been a leader in high-quality wooden toys since 1958, renowned for its wooden railway systems. Now part of the Ravensburger Group, Brio distributes its products to over 30 countries, including Europe, North America, and Asia. With annual sales of $100 million, the company emphasizes safety and innovation, featuring non-motorized components and sustainable materials.
In Summary
The world of wooden toys is full of a wide variety of brands that are committed to quality, sustainability, and innovation. From major players like HABA and Melissa & Doug to newer names like Grapat and Early Learning Centre, each brand brings its unique qualities and eco-friendly practices to the table. As these companies continue to set high standards for safety and creativity, they’re not only providing children with better play options, but they’re also doing their part to be responsible stewards of the environment and to promote sustainability in the toy industry.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
