Are you tired of the high cost and limited variety of traditional LEGO sets? You’re not alone. Many toy enthusiasts and parents alike have faced the challenge of finding high-quality building blocks without the hefty price tag. But the good news is, there are plenty of alternatives that offer the same fun and educational value, often at a fraction of the cost. The market is now filled with innovative brands that can easily rival LEGO in quality, creativity, and affordability. Let’s explore the 35 Best Building Block Brands that are perfect LEGO alternatives.
Table of Contents
Cada
CaDA, introduced by Double Eagle in 2016, is a cutting-edge building block brand specializing in LEGO®-compatible sets. Renowned for its high-quality in-house produced bricks, CaDA offers innovative models, particularly in technic-style car sets. The brand collaborates with top MOC designers, earning a reputation for superior motorization and part variety. Popular series include the Flagship Supercar and Initial D collections, featuring remote control capabilities.
Forange
Forange is a well-established block brand under Shantou Chenghai District MeiGaoBao Toys Co., founded in 2017. Specializing in high-quality, creative building bricks for children aged 6-14, Forange offers a diverse range of products, including dinosaur, military, robot, and city scenes. The brand emphasizes safety and quality, holding certifications like ISO 9001, 3C, ASTM, and CE.
COGO
COGO, a brand under Guangdong Loongon Animation & Culture Co., Ltd., is recognized globally for its high-quality building block toys. Established in 2004, the company has 500 employees and a 50,000-square-meter intelligent production base. COGO specializes in a wide range of building blocks, including toys for boys, city building blocks, DIY sets, and more. With over 17 years of experience in the industry, COGO emphasizes strict quality control and holds certifications like ICTI, BSCI, ISO9001, and ISO14001, ensuring their products meet international safety standards.
QiMeng
Guangdong Qimeng Toy Industry Co., established in 1984, is a leading innovator in the building block industry. The company produces high-quality and safe products under the brands QMAN, Enjoy Bricks, and Keeppley, each catering to different age groups. Keeppley, founded in 2019, is known for its trendy play blocks and collaborations with popular anime IPs like Pokemon and Naruto. Qimeng is renowned for its commitment to craftsmanship and customer satisfaction, offering a unique repair service that ensures players and distributors are well-supported.
BANBAO
BanBao, established in 2003, is a joint venture specializing in educational toys. The company is renowned for its innovative approach, focusing on “learning through playing” with a range of building block sets designed for children aged 1-6. BanBao’s products offer exceptional play value with more pieces at competitive prices. Their blocks are consistent in size with LEGO but slightly thicker, ensuring compatibility and high quality. BanBao also excels in precision mold manufacturing, making them a leader in the educational toy industry.
Reobrix
Reobrix, founded in 2018 and based in Shantou, Guangdong, is a prominent toy manufacturer specializing in innovative building blocks. With a design team of 10 and over 300 staff, Dumeka produces over 250 products, including popular series such as brick flowers, street scene, and brick cars.
WANGE
Wange, a sub-brand of Baoge Education, is a high-tech enterprise established in 1999, located in Chenghai District, Shantou City. Covering 10 acres, the factory specializes in developing and producing innovative building blocks like Famous Buildings, Car Models, and Special Police Series. With EN71, CE, CPC, and ASTM certifications, Wange’s products exports to 37 countries, including Spain, Germany, the UK, the US, and Canada.
MG
MG Toy Factory specializes in the production of mini building blocks, and its main products include Minecraft, Harry Potter, Spiderman and Mario series. The products are mainly sold to the Middle East and Southeast Asia. If you are from the EU or the US, we do not recommend purchasing their products, as these products are not patented and may have a negative impact on your business.
Happy Build
MG Toy Factory specializes in the production of mini building blocks, and its main products include Minecraft, Harry Potter, Spiderman and Mario series. The products are mainly sold to the Middle East and Southeast Asia. If you are from the EU or the US, we do not recommend purchasing their products, as these products are not patented and may have a negative impact on your business.
TuoMu
TuoMu is an emerging building block manufacturer that mainly produces car and animal theme sets. Their products are all designed and produced in-house, ensuring that customers can sell them abroad without patent risks. In addition, their products have passed EN71, HR4040, 3C, ASTM, CPC and COC certifications. Overall, they are definitely a great alternative to Lego.
WOMA
Guangdong Woma Animation Toy Co., Ltd., established in 1997, is a leading manufacturer of building block toys located in Shantou City, Guangdong, China. Woma specializes in educational and assembled toys, including popular series like SWAT police, flower bricks, girls’ castle bricks, and transformer mechs. With a strong design team, experienced production staff, and a professional sales and marketing team, Woma excels in OEM, ODM, and OBM services, ensuring high-quality products and comprehensive support from concept to market.
WANGAO
Shantou Dagao Toy Industrial Co., established in 2015, is a leading building block manufacturer under the brand “Wangao.” Specializing in high-quality, certified products, they offer various series, including racing, military, and space themes. With advanced equipment and over 200 precision injection machines, they ensure top-notch production. Their block table series, made from safe ABS material, is especially popular in markets across Europe, America, Japan, and Korea.
KAZI
KAZI, a subsidiary of Guangdong Kaiyu Education & Culture Co., Ltd., was established in 2004. With a 50,000-square-meter facility and over 600 employees, it boasts a research center in Shenzhen and robust production capabilities. Adhering to EN71, HR4040, ASTM standards, KAZI offers comprehensive STEAM education solutions, supported by over 4,000 building block molds and specialized workshops for molding, injection, screen printing, and painting.
XINGBAO
XingBao, founded in December 2016, is renowned for its original design and innovative building blocks. With over 4,000 molds and a production capacity of 10 million boxes annually, the company employs advanced equipment and intelligent assembly lines. XingBao adheres to strict quality control and holds certifications including EU, 3C, and BSCI, ensuring high-quality, distinctive products in categories ranging from military to modern street series.
ZHEGAO
Zhegao, founded in 2017 and part of Shantou Chenghai District Qunlong Plastic Products Co. Ltd, specializes in small and mini particle toys. Their product lines include girl, space, technology car, and music box series, as well as camera, snack car, and amusement park series. They are renowned for their innovative designs in micro-particle toys.
DECOOL
Shantou Decool Technology Toys Co., Ltd. was established in 2019 and is a well-known enterprise in the field of small particles and technology toys. Its factory mainly produces building blocks with Chinese style and some simple building block cars, suitable for children aged 4-8 years old.
FENGDA
FENGDA, established in 2010, specializes in transforming building blocks with a portfolio of 300+ designs. Based in Shantou, Guangdong, they cater primarily to Southeast Asia. FENGDA offers low MOQ OEM services with logo customization available in just 7 days.
GaoMiSi
GaoMiSi is one of the top LEGO alternative manufacturers, focusing on STEM building blocks, building block racing cars and building block robots. Its building block products are known for their diverse forms and are unique in the market. Currently, the factory has more than 800 styles, each with more than 10CTN in stock. For small batch orders, they promise to ship within 3 days and provide a variety of transportation options such as air, express and sea.
JieStar
Established in 1998, Guangdong JieStar Toy Industrial Co., Ltd. specializes in producing a wide range of building blocks, including “Gundam”, LEGOs, and street scene blocks. With over 200 employees and a 5000㎡ factory, the company holds 200+ patents and has developed more than 1000 unique products. As a trusted manufacturer, they offer LEGO alternatives for adults with innovative designs and quality craftsmanship.
Panlos
Panlos, a sub-brand of Guangdong Huada Toys Co., Ltd., is renowned for its exceptional building blocks. They have developed a unique “Panlos Quality Triangle,” emphasizing color, fit, and interlocking accuracy. Their products include transformable building blocks and STEM block cars, all of which meet UKCA, CPC, CPSIA, and EN71 standards. You can find these products on Amazon. Additionally, Panlos has launched themed building bricks in collaboration with Ultraman.
DongGu
Donggu, founded in 2011 and headquartered in Shantou, Guangdong, specializes in the production of programmable building blocks. Its products support remote control operation and can also be controlled via mobile phone apps. Popular items include the RC building block car series, which currently offers more than 100 models. Donggu exports to 47 countries, including Japan, South Korea, Russia, Australia, and France, where its products enjoy great popularity in the market.
TuoLe
TuoLe, a new building block brand from Shantou, established in 2020, produces non-copyrighted blocks featuring popular designs like Bumblebee and Spider-Man. If you want to sell these toys, I would not recommend doing so unless your country’s laws are lenient and you have customs clearance capabilities.
Mork
Mork is a lesser-known name in the world of LEGO® alternatives, primarily known for white-label products distributed globally. Despite its low profile, Mork boasts impressive credentials, manufacturing its own bricks and licensing sets from renowned MOCers. The company offers a diverse range of building sets, from Technic cars to large structures, often costing less than half of similarly sized LEGO® sets. Mork’s creations include building block vehicles like Ferraris, Mercedes, Jeeps, and Ducati motorcycles, making it a notable off-brand Lego choice for enthusiasts seeking quality at a more affordable price.
XiaoJiaoDu
XiaoJiaoDu, an emerging block manufacturer, offers futuristic-themed sets like Star Wars, Sports Cars, and Cyberpunk. They provide free samples to market newcomers and actively participate in trade shows such as the Canton Fair and Hong Kong Toy Fair.
KeeYee World
KeeYee World, a leading Chinese Lego® alternative, specializes in off brand legos with a focus on remote-controlled models. Their diverse sets include military tanks and racing cars, all equipped with motors and remote controls. Compatible with the original Danish blocks, KeeYee World’s creations stand out for their ability to be operated via both remote control and smartphone, offering a high-tech twist on traditional building fun.
AuSiNi
AuSiNi is a comprehensive enterprise integrating R&D, production and sales, and is trusted by customers such as Kmart, Walmart and Lidl. They specialize in producing self-designed building block sets, including building block guns, remote control cars and mini figures.
The factory is equipped with advanced machines such as injection molding machines, pad printing machines and spray painting machines, with 12 production lines and more than 500 workers. A professional R&D team of 23 people drives innovation. In addition, the factory is BSCI, ISO9001:2000 certified, and complies with EU and US regulations, using environmentally friendly materials.
KAVO
KAVO, a brand from Guangdong Qiwu Toys, offers high-quality building block tables and racing sets. They excel in customer service, providing free replacement parts for any missing pieces, no matter your location. Also, their minimum order quantity is only 10 units, KAVO is an ideal partner for those starting in the building block business.
Wise Hawk
Wise Hawk, established in 2015, is a renowned Chinese manufacturer of micro-building blocks. Specializing in block flowers and Pokémon, their products, suitable for children aged 6-12, feature certifications like CPC, EN71, ASTM, CPSIA, and CE. With a monthly capacity of 1,000 cartons, they are ideal for online sales.
YY Brothers
YY Brothers, based in Shantou, Guangdong, specializes in Minecraft-themed magnetic building blocks. Their products meet CPC, EN71, CE, CPSIA, ASTM, and GCC certifications, making them ideal for markets in the U.S., Europe, and the Middle East.
KLQ
KLQ is a professional manufacturer of metal building blocks. They are located in the suburbs of Shantou and offer competitive prices by taking advantage of low labor costs. The company has independently developed more than 600 different styles of metal building blocks, including: airplane building blocks, animal building blocks, aerospace models, etc.
MoYu
Founded in 2016, MoYu is a renowned manufacturer specializing in Rubik’s cubes and building blocks, including off-brand LEGO alternatives. The factory is equipped with over 200 full-scale production machines, including injection molding, painting, and pad printing, along with 8 production lines. Their main products include micro-particle building blocks, as well as car building blocks like Lamborghini, Pagani and Bugatti.
SLUBAN
Established in 2004, Sluban has grown into a global brand known for producing high-quality building bricks. Specializing in minifigures and street scenes, Sluban prioritizes safety and educational value in its products. With a focus on STEAM principles, Sluban creates engaging play experiences for children in over 50 countries.
JAKI
JAKI, based in Chenghai, China, is a pioneering toy company with 20 years of industry experience. Renowned for its innovative Christmas building blocks and figures, JAKI is recognized for its quality and creativity. The company holds numerous patents and certifications, including EU ROHS, CE, and EN71. It is a leading manufacturer of educational and entertainment toys, with products distributed across over 70 countries and available in major retailers like Toys “R” Us and Hamleys.
Mould King
Mould King, a prominent brand under Yuxing Technology Industrial Co., Ltd., was established in 2012 in Chenghai, China. With a 30,000 square meter facility, Mould King excels in toy research, production, and sales. Known for its LEGO® compatible sets, it has shifted from its Lepin origins to license MOCer designs, ensuring originality. The brand is recognized for high-quality Gobricks and innovative building experiences, including annual competitions for advanced builders.
SEMBO
Sembo Blocks, established in 2010 and based in Guangdong, China, excels in producing high-quality brick toys. The company’s comprehensive production includes military, engineering, and various themed series. With a 30,000 square meter facility and an annual output of 9.6 billion blocks, Sembo prioritizes advanced production technologies and creativity. Known for its licensing deals with popular IPs like Digimon and SpongeBob SquarePants, Sembo offers a compelling alternative to LEGO® with its diverse and imaginative designs.
In Summary
In a world where creativity and learning through play are becoming increasingly important, offering a diverse range of building block sets can help your business stand out. The brands mentioned above, from BanBao’s educational focus to Reobrix’s innovative designs, are top-notch alternatives to LEGO, offering excellent quality at competitive prices. By exploring these options, you can provide your customers with affordable yet exciting products, enhancing your market competitiveness. Don’t miss out on these rising stars in the building block industry—consider adding them to your product lineup today!
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
Corleone Du
Hi, I’m Corleone, the marketing manager of Deb Toys. I’ve been in the toy industry since 2018, helping 300+ clients source toys from China. I’ll be regularly sharing my industry knowledge to help you gain an advantage in future market competition.
