Top 17 Wholesale Toys Distributors

Finding reliable and high-quality toy distributors can be challenging for businesses. You need a partner who not only offers a wide range of products but also guarantees timely deliveries, competitive prices, and excellent customer service.

If you pick a bad distributor, you could end up with a bunch of junk in your warehouse. You could also end up with a bunch of stuff that doesn’t meet safety standards, or you could end up with a bunch of stuff that takes forever to get to you, or your price could be so high that you can’t make any money or be competitive. Or, if something goes wrong, they won’t take care of you. All of which will make your customers mad, kill your sales, and ruin your reputation.

In this article, I’m going to tell you about some of the best toy distributors in the world. These are the ones that are reliable and have a lot of toys. They’ll ship on time and take care of you if something goes wrong. I don’t care if you’re a big company, a toy importer, or an Amazon seller. If you want to make money selling toys, you need to know about these guys.

Table of Contents

1. Oriental Trading
2. 4SGM
3. JSBlueRidge
4. Shepher Distributors
5. Fun Express
6. UPD Inc.
7. Kole Imports
8. License 2 Play
9. Wholesale Central
10. DollarDays
11. Rhode Island Novelty
12. NDA Toys
13. Playwell
14. GEM Imports
15. HL Grosshandel
16. Helbig Grosshandel
17. Van der Meulen

Oriental Trading

Oriental Trading Company is a leading direct merchant known for its value-priced party supplies, arts and crafts, toys, novelties, and school supplies. Founded in 1932 by Harry Watanabe, this Omaha, Nebraska-based company has a rich history of providing fun and affordable products. With more than 60,000 unique items, they are the largest direct retailer of value-priced party supplies, toys, and crafts in the United States. They also offer exceptional customer support and a seamless online shopping experience, making it a reliable choice for businesses looking to stock up on fun and educational toys.

4SGM

4SGM, founded in 1984 and headquartered in Los Angeles, California, is a major player in the wholesale distribution of general merchandise, including toys. They operate a 25,000-square-foot showroom and a 700,000-square-foot warehouse, offering a vast range of products across multiple categories. They provide wholesale products to various businesses such as dollar stores, discount stores, and toy stores. With a commitment to high-quality merchandise at competitive prices and excellent customer service, 4SGM is a trusted partner for many retailers.

JSBlueRidge

JSBlueRidge Wholesale is a dynamic and relatively new entrant in the wholesale sector, established in 2019 under PR Groups LLC. Despite its short history, they have quickly evolved from a toy-focused business to a comprehensive wholesale hub offering a wide range of products. Located in Laurinburg, North Carolina, JSBlueRidge is dedicated to providing top-quality products and exceptional service to retailers and dropshippers across the United States. Their commitment to excellence and strategic sourcing from reputable manufacturers make them a preferred wholesale partner.

Shepher Distributors

Shepher Distributors has been a cornerstone in the toy distribution industry since its founding in 1946. Based in Hicksville, New York, they offer a diverse range of toys, including games, puzzles, arts and crafts, books, dolls, and sporting goods. As a family-owned business now in its fourth generation, Shepher has built a reputation for reliability and personalized customer service. Their extensive experience and comprehensive product selection make them a go-to distributor for businesses seeking quality toys and reliable supply chains.

Fun Express

Fun Express, a subsidiary of Oriental Trading Company under Berkshire Hathaway, is a giant in the wholesale toy business. With a massive product line of more than 40,000 items, including toys, novelties, party supplies, and more, Fun Express serves an incredibly broad customer base. Their dedication to customer service, efficient order fulfillment, and ability to create custom products for your business makes them one of the best wholesale suppliers in the business.

UPD Inc.

United Pacific Designs (UPD) is a leading wholesale toy company known for its licensed merchandise and innovative product offerings. With a strong focus on licensed character merchandise and a commitment to social responsibility through charitable contributions, UPD has established itself as a reliable partner for retailers seeking quality and value in their toy inventory.

Kole Imports

Kole Imports is a huge wholesaler with a lot of cheap stuff in a lot of different categories, including toys, housewares, electronics, and more. They can sell to a lot of different types of businesses. Their mission is to be a “Profit Source” for their customers. In other words, they have cheap prices, lots of stuff, and they ship fast.

License 2 Play

License 2 Play specializes in licensed toys, gifts, and novelty items, offering retailers a unique selection of products that resonate with consumers. Their focus on licensed merchandise and easy-to-use online ordering system makes them a go-to wholesale distributor for retailers interested in licensed character merchandise.

Wholesale Central

Wholesale Central is the top B2B directory connecting buyers to wholesale suppliers. Founded in 1996 and headquartered in Bethel, Connecticut, USA, Wholesale Central has been the go-to platform for sourcing over 400,000 products from over 1,000 online wholesale stores. Specializing in toys, gifts, and more, Wholesale Central provides buyers with a user-friendly catalog to explore products based on their preferences.

DollarDays

DollarDays International Inc. shines as a leading wholesale supplier, particularly serving nonprofits, schools, and philanthropic organizations. With a vast product range spanning tens of thousands of items across various categories, including toys and gifts, DollarDays has established itself as a trusted partner for organizations with a mission-driven focus. Based in Phoenix, Arizona, USA, DollarDays operates efficiently with multiple warehouses across the nation, ensuring fast shipping and dedicated customer support.

Rhode Island Novelty

Rhode Island Novelty’s extensive range of products, their commitment to innovation, and their world-class customer service have made Rhode Island Novelty a leading wholesale distributor in the amusement and redemption industry. With a strong portfolio of proprietary and licensed brands, Rhode Island Novelty continues to set industry standards for quality and variety in wholesale toys.

NDA Toys

NDA Toys Based in the UK, is synonymous with fast and reliable wholesale toy distribution. Their extensive range of products, their ability to process orders quickly, and their dedication to customer service make them a preferred choice for retailers who want to stock up on the latest toys and novelties.

Playwell

Playwell, part of Hape Holding AG, has been a trusted name in wholesale toys since 1985. Based in Toronto, Ontario, they offer a diverse range of educational toys, games, and resources from renowned brands like Hape, 4M, Educational Insights, and more.
Serving Canadian retail stores and educational supply catalogues nationwide, Playwell prioritize service excellence, timely deliveries, and a wide product selection. You benefit from their high-quality products, dedicated sales team, and access to resources through their online library. Experience Playwell for comprehensive toy solutions and exceptional customer support.

GEM Imports

GEM Imports is the largest wholesaler in the UK. They offer a wide range of discount and pound lines. From toys to telecoms, they have it all. You get the lowest prices, the best retail advice and high margin products. They have built a showroom specifically for their customers and are dedicated to ensuring your satisfaction. If you want to sell something in your store, GEM Imports is your answer.

HL Grosshandel

HL Grosshandel, also known as HL-Handelsgesellschaft mbH, is a reputable German wholesale company founded in 2012 and based in Schifferstadt. They offer a diverse range of products including toys, licensed articles, merchandising items, party supplies, board games, bags, backpacks, and more. You can benefit from HL Grosshandel’s extensive product selection, reliable service, and membership in the Händlerbund trade association, ensuring quality and trustworthiness in your wholesale transactions.

Helbig Grosshandel

Helbig Grosshandel, also known as FHD Helbig GmbH, is a leading German wholesale company based in Mannheim. They offer a diverse range of products including toys, trend articles, gift items, and stationery, catering primarily to professional resellers. By purchasing from Helbig Grosshandel, you can access a wide selection of high-quality merchandise and benefit from their membership in the Händlerbund trade association, ensuring reliable service and industry expertise.

Van der Meulen

Van der Meulen Sneek B.V. is a leading wholesaler, importer, and distributor of toys and recreation products based in Sneek, Netherlands. They offer a diverse range of products including games, puzzles, summer, and water products from renowned brands like Intex, LEGO, Little Tikes, and more. You benefit from access to their own brands like Magic Puzzle, Dutch Farm Series, and Clown Games. With efficient logistics, personalized advice, and a focus on trends, Van der Meulen ensures fast delivery and a tailored assortment, making them a trusted partner for quality toys and recreational items.

Conclusion

In summary, these top wholesale toys distributors offer a diverse range of products, efficient operations, and a strong focus on customer satisfaction. Whether you’re a retailer, nonprofit organization, or specialty store, partnering with these distributors can help you access quality goods and expand your business opportunities. Explore their websites for more information and start enhancing your product offerings today!